Web design is the broad term given to the creation and maintenance of websites. There are different areas of web design, such as user interface, user experience, web graphic, and search engine optimization design, which all focus on providing a positive or enjoyable experience for the visitor.

The three different types of web design are static, dynamic (using a CMS, or Content Management System), and eCommerce. The type of web design that you need for your website depends on the type of business you’re in and what you want your website to do for you.

The impact of good web design is such that it can directly affect the results you get from your website. Web design affects the user's perception of your company. It affects your ability to attract the right audience. It has an impact on how customers experience your company. And it can affect your conversions, sales, and bottom line.

Hiring a freelance web designer will usually cost between $75 and $200 per hour, depending on their experience. That means the overall cost of your website could range anywhere between $1,000 and $2,000 or more. This cost is broken down into separate fees, including web domain and hosting (approx. $140 per year), design and programming ($1,500+), content (approx. $200+), and maintenance ($200+). Alternatively, website builders offer set monthly price plans, ranging from $6 to $299+ per month.

Web Design focuses primarily on how a website looks and feels to the visitor, using best practices in user-friendliness and graphic design. Web development is carried out behind the scenes in the site’s backend and typically involves developing software, building the site’s structure using code, and fixing bugs. To create a business website, most web designers would also be able to handle the web development aspects for you.

Some things that make a good Web Design company are their skills, knowledge, experience, passion, and creativity. Good communication, a professional process, and a system of workflow are also important. A good web design company should consistently produce high-quality work. Don't be afraid to research the company's reviews, ask for references, and see examples of their design work.